Seen differently. Chosen First.
A focused LinkedIn positioning upgrade designed to change how you’re seen and make you the obvious choiceSupported by The Seen Differently AI System
AI-guided prompts to explore stronger positioning angles faster and evolve with you over time.
You’re not invisible
You’re just not being remembered.
And in a place where decisions get made in seconds, that’s the problem.
Your experience might be strong.
Your results might be real.
But if your LinkedIn profile reads like everyone else’s…you get treated like everyone else.
Overlooked. Skipped. “We’ll keep you in mind.”
This is where
That changes
Seen Differently. Chosen First. is built for people who are done blending in.
Not by turning you into someone you’re not.
And not by handing you another polished, forgettable template.
By sharpening how you show up so the right people get it faster…and move toward you with more certainty.
Why
this matters
You don’t need more experience.
You need your existing experience to land.
Because right now, there’s a gap between:
what you’ve done…
and how it’s coming across.
This closes that gap.
What
it’s costing you now
The role you didn’t hear back on.
The conversation that never started.
The opportunity that went to someone easier to understand.
Not because you weren’t qualified…
They just couldn’t see it fast enough.
Open LinkedIn and notice the shift
The difference you’ll feel
“That actually sounds like me.”
“That’s clear.”
“That’s strong.”And more importantly…
Other people start thinking:
“This person knows what they’re doing.”
“This is exactly who we need.”
Seen differently. Chosen First.
What you get
• Focused video guidance on the parts of your LinkedIn profile that actually influence decisions
• The Seen Differently AI System including 8 elite prompts to generate and refine stronger positioning angles
• A workbook that will help you think clearly about how you'll show up
• Checklists to help you make sure you've covered the important things
• Flexibility to work at your own convenience, applying the videos, AI system, workbook insights, and checklists to your LinkedIn profile whenever and wherever it works for you.
01
Focused video guidance on the parts of your profile that actually influence decisions
02
The Seen Differently AI System to generate and refine stronger positioning angles -- and use for future profile iterations
03
A workbook and checklists to help you glean insights and make sure you don't miss the important elements
Seen differently. Chosen first.
This is
For you if…
You know your experience is stronger than how it’s coming across
You know that just letting your work speak for itself isn't enough
You don't feel like your career story makes sense to an outside observer
You’re tired of sounding like everyone else in your space
You don’t want fluff—you want something that actually changes outcomesNot for you if…
You don't care how you show up online or in your field of work
You're afraid to stand out or feel that being seen is "cringe"
You’re looking for a plug-and-play template
You’re not willing to rethink how you’ve been positioning yourself
I can help you stop the scroll
Why me
I’ve spent most of my career at the intersection of business and human behavior, leading talent and HR at companies like GE, The Home Depot, and JCPenney, and working with thousands of professionals across different levels and functions.I’ve also taught and coached at top business schools, including Duke’s Fuqua School of Business and Indiana University’s Kelley School of Business (including US News #1-ranked Kelley Direct), helping students, working professionals, and alumni translate strong experience into positioning that actually connects—and gets them selected.My background shapes how I approach this work:
A communication degree from DePauw → how to make ideas land before attention disappears
A law degree from Vanderbilt → how to think precisely and catch what others miss
An MBA from Duke → how to position people so they’re the obvious choiceAlong the way, I’ve seen the same pattern repeat itself:
There’s usually plenty of substance.
It just isn’t coming across in a way that makes someone stop…and choose.-Nicolette M Johnson
Investment
Less than what one missed opportunity can cost you.
$295
Because qualified and chosen are not the same thing.
Gifting
Give the gift of being seen differently and chosen first
Some gifts fade fast. This one keeps opening doors.Select gift at checkout.
Seen differently. Chosen First.
Before you decide
If you’re looking for something quick, templated, and hands-off, this isn't it.
If you’re ready to rethink how you show up, do the work, and come out sharper on the other side…you’ll get a lot out of this.
let's
close the gap
I’ve spent a lot of time looking at profiles that should work…and don’t.
Smart people. Strong experience.
Still getting overlooked.
They have the qualifications. The experience is there.
It just doesn’t come through clearly enough to get chosen.
So people scroll.
They move on.
They pick someone easier to understand.
That gap is what I help close.
Thank you
Thanks for reading. Blending in is expensive. Hopefully this helps make that a little harder to ignore.Have questions or need more info?
Contact me: [email protected]Seen Differently. Chosen First.
A Passion, Translated program
Land work that lights you up. Or bankrolls what does.
